The Longer Visitors are on your Business Web Site, The Greater The Opportunity for Branding

Some visitors who come to your business web site will know what they’re looking for, but many others need guidance. Some of them are considering the competition, and if they are shopping online, your business web site has to out-shine the others to get the business.

It’s important to try to keep your visitors on your site until they become a conversion, or to at least build a relationship with the customer through the web site until they feel comfortable enough with your business to come back later and complete the sale.

Below are some ways to use your business web site to increase potential branding, and branding means more opportunity for conversion.

Add some free information to your business web site

The more information you have on your business web site, the longer a visitor can browse the site without running into the same pages. If there’s more to read, it’s more likely that visitors will stick around to read it.

An added benefit of having more information on your business web site is that you will get more targeted traffic through search engines to the content pages of your site, where visitors can be introduced to your brand.

The free information on your business web site can come in the form of articles, reviews, statistics, and tutorials. You can also use this information to increase your range of customer services through your business web site.

Include interactivity on your business web site

People like business web sites that they can interact with. If you have a product or service that can be customized for a customer, consider creating an interactive media experience where the customer can generate price quotes based on certain information, or can see visually how a change of color or size will affect a product.

Keep your business web site live

One of the best ways to keep a business web site attractive and “stickable” is to make sure you have some current information. It has to look like your business web site is a live entity, with new information being added all the time.

These are just a few ways to add stikability to your web site. As long as you keep in mind that your goal is to keep customers on your web site until they become a business conversion, you can come up with some other creative ways to achieve

Source:

http://www.impliedbydesign.com/articles/adding-stickability-to-your-business-web-site.html

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Twitter Forces Some Users To Reset Passwords After Phishing Attack

Twitter has apparently forced some users to reset their passwords after a phishing attack, and urged users to choose hard-to-guess passwords and be on the lookout for suspicious third-party activity.

Social networking hacks: Top 10 Facebook and Twitter security stories of 2009

Scottish blogger Andrew Girdwood was among those who reported receiving a message that states “Due to concern that your account may have been compromised in a phishing attack that took place off-Twitter, your password was reset. Please create a new password by opening this link in your browser. … Remember to choose a strong password that is a combination of letters, numbers, and symbols. Do not reuse your old password.”

Twitter acknowledged the password reset, describing it as a “precautionary step,” but did not say how many users were affected or describe the nature of the phishing attack.

Twitter’s official “safety” account issued a tweet saying “Got an email from us saying we’ve reset your password? A small # of accts seemed possibly affected offsite & we took a precautionary step.” Previous tweets from this account offer advice for avoiding attacks, such as “Giving out your username & password to a 3rd party site promising you more followers: not a good idea AND a violation of the Twitter Rules.”

Twitter’s message to users urged them to remove any updates they did not post themselves; scan their computers for viruses and malware; and check the Twitter connections page and revoke access privileges for any third-party applications they do not recognize.

Twitter has become a magnet for computer hackers because of its increasing popularity, with reports of malware and spam on social networks rising 70% in the last 12 months.

Source:

http://www.itnews.com/social-media/13792/twitter-forces-some-users-reset-passwords-after-phishing-attack

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