Good Web design can mean good business

The Web site for Sophia Brodsky’s day spa in Philadelphia, the Body Klinic, was pretty rudimentary until a college student walked into the spa a little more than two years ago with an irresistible offer.

As she tells it, the student, Nathaniel Stevens, said that for $10 he would take her existing site and redesign it to drive traffic to her salon. If she got more business, they agreed, he would get additional money. Brodsky, a Russian immigrant, whose interests run more to cranberry facials than the Internet, thought why not.

Brodsky now maintains three Web sites and estimates that they have brought in thousands of dollars in business. “Now,” she said, “people are coming to my Web site daily.”

But small business owners like Brodsky who have a Web presence are still a minority. In its first survey of small business Web sites last April, Jupiter Research found that just 36 percent of all businesses with fewer than 100 employees had a Web presence.

Still, the Web as an alternative yellow pages is drawing increased attention. The Kelsey Group, a market research company in Princeton, New Jersey, estimates that sales revenue from Internet Yellow Pages and wireless and other searches will increase to $13 billion in 2010 from $3.4 billion in 2005.

Those small business owners who venture online say the experience is generally worth it, though the learning curve may be steep.

Recognizing this, online advertising companies with names like Yodle, Weblistic, Webvisible and ReachLocal are springing up to help manage the sites.

For More Read:

http://www.nytimes.com/2008/02/13/technology/13iht-sbiz.4.10022147.html?_r=1&scp=13&sq=web%20design&st=Search

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Yahoo Unveils Entertainment App for iPad

Yahoo! Inc., recently announced Yahoo! Entertainment for the Apple iPad, which provides consumers with entertainment content, television listings, videos, news.

Yahoo! is leveraging the features of the iPad to create one of the most interactive and personal experiences possible. The Multi-Touch user interface makes it easy to help people discover new content on Yahoo! Entertainment, said a press release.

The app takes advantage of iPad’s geo-location functionality to pinpoint consumers’ locations to deliver relevant, local television listings and content. It offers real-time content from local providers, it surfaces and recommends TV shows, entertainment articles, and a wide variety of videos from across the Web.

The app can be used in both portrait and landscape displays.

“Devices like the iPad allow Yahoo! to create new experiences and expand the art of what’s possible in the eyes of consumers. Just like we did with Connected TV and mobile, we successfully re-imagined the consumer experiences for an entirely new platform,” said Tapan Bhat, senior vice president of Yahoo!’s Integrated Consumer Experiences.

Yahoo! Entertainment for iPad is available for free from the App Store on iPad.

Source:

http://www.ciol.com/Developer/Developer/News-Reports/Yahoo-unveils-entertainment-app-for-iPad/134535/0/

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The Longer Visitors are on your Business Web Site, The Greater The Opportunity for Branding

Some visitors who come to your business web site will know what they’re looking for, but many others need guidance. Some of them are considering the competition, and if they are shopping online, your business web site has to out-shine the others to get the business.

It’s important to try to keep your visitors on your site until they become a conversion, or to at least build a relationship with the customer through the web site until they feel comfortable enough with your business to come back later and complete the sale.

Below are some ways to use your business web site to increase potential branding, and branding means more opportunity for conversion.

Add some free information to your business web site

The more information you have on your business web site, the longer a visitor can browse the site without running into the same pages. If there’s more to read, it’s more likely that visitors will stick around to read it.

An added benefit of having more information on your business web site is that you will get more targeted traffic through search engines to the content pages of your site, where visitors can be introduced to your brand.

The free information on your business web site can come in the form of articles, reviews, statistics, and tutorials. You can also use this information to increase your range of customer services through your business web site.

Include interactivity on your business web site

People like business web sites that they can interact with. If you have a product or service that can be customized for a customer, consider creating an interactive media experience where the customer can generate price quotes based on certain information, or can see visually how a change of color or size will affect a product.

Keep your business web site live

One of the best ways to keep a business web site attractive and “stickable” is to make sure you have some current information. It has to look like your business web site is a live entity, with new information being added all the time.

These are just a few ways to add stikability to your web site. As long as you keep in mind that your goal is to keep customers on your web site until they become a business conversion, you can come up with some other creative ways to achieve

Source:

http://www.impliedbydesign.com/articles/adding-stickability-to-your-business-web-site.html

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