Six Useful Tips to Get More Conversions during PPC Campaign

The economic downturn is undoubtedly affecting the sales but are you sure that that is the only reason for your lack of sales? Think twice, there are multiple reasons and one of the most rampant one is that of complex landing pages. The landing pages have lots of pop-ups and multiple focus data with half a dozen of flashing pictures that distract the potential buyers. If you are currently using the PPC campaign to boost your business, then here are some essential tips to turn your landing page visitors into customers.

* Make it Simple- the web designers are very much skilled today with the advanced technology and therefore, the landing page is made all flashy with blinking and walking images. This is useless because what you need to provide to the customers is not animation but the submit button.
* Keep Less field in the Form- accumulating data is very mush useful and important but over doing it just puts off the customer. The golden key is to keep the form of the minimum length with only the most crucial fields required to know about what the customer is looking for and the contact details of the customers.
* Content- one of the essential eye catching things on the landing page should be content but make sure that the content can be skimmed through quickly. Therefore, use simple and plain English that can be understood by everyone.
* Cut out the options- the option that you must provide to your customer should be that of conversion. The landing page must carry brief and crisp information on the product and if the person has landed on your page then it is but obvious because the person has direct or indirect intention to buy your product. Therefore, minimize the options and straight away allow the person to purchase.
* Stay Away From Marketing Words- using abstract words or using the buzz words and terms like that of the marketer will make your visitor lose interest quickly as it will be just another marketer talk to them. Avoid using such marketing speech.
* Call to Action- this is the most important of the points on the landing page. You can provide your client with an offer that will interest the visitor to get converted into customer.
* Evoke Trust- following the above given points will enable you to evoke trust amongst the visitors and hence you will have better chances of them converting into customers. For getting more of trust use logos and 100% guaranteed satisfaction stickers, and any other credibility earned by you. This will also create trust amongst your customers.

Following these steps will surely enable you to get good conversion from the landing page. Especially if you are managing PPC campaign following the above points will create greater impact.

Source:

http://www.plaveb.com/blog/six-useful-tips-to-get-more-conversions-during-ppc-campaign

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